Branding & Modeling your big ideas

The way you think, the processes you use and teach, and your unique perspective on your work and your space are can all be amazing tools to help build your brand and grow your business.

They can form the basis of a book, the content of a keynote presentation, inform a podcast premise, and more.

But in order for your big ideas to have this type of important role, they need to be clearly articulated, easy to explain and remember, and useful enough to catch on.

This menu guides you to explore you biggest ideas, perspectives, processes, and other proprietary information, to organize those ideas into a clear an concise visual model, and to brand that model for easy use in your work, in positioning yourself, in building new products and growing your word of mouth.

 
 

design by:

Melanie Deziel

Is Melanie actually a designer? No, she’s not.

She’s a writer, speaker and the co-founder of Creator Kitchen. BUT she wanted to take lead on this particular menu, given her expertise and background on this topic, and through the magic of Canva, she was able to bring her concept to life.

Melanie’s take:

"Some of the best models I’ve made with clients and members of my masterminds have come to life on dingy whiteboards. What starts as an idea dump peppered with scribbles, ultimately evolves to become a clear and concise framework or model, making the ideas easier to digest, share, brand and convey. I wanted this menu to capture a bit of that whiteboard magic.”

 

🎓Masterclass Presented by Melanie Deziel

Modeling & Branding Your Big Ideas: Building structure around the concepts, perspectives and processes that form the foundation of your work and business.

 
 

🎓 guest chef Andrew davis on visionary ideas

Renowned speaker and creative thinker, Andrew Davis, joins the Kitchen for a discussion and Q&A on how your big ideas help you stand out and move from expert to visionary.

🎉 Final Group Call Celebrating Wins

At the end of the menu, we all get together to review what we learned, celebrate our wins, discuss our growth and generally just soak up all the delicious creator vibes of the community.

 

👨🏻‍🍳 Chef’s Table videos

💡 prompts

  • Here’s some things to consider while you’re trying to determine what intellectual property you have that you might be able to turn into a branded model:

    • What’s something unique that you provide or teach to clients, students, members, or other audiences?

    • What processes do you follow routinely, or instruct others to follow?

    • What do you do that’s different from others in your space (your unique perspective, approach, process, system, etc.)

    • Is there something you often sketch out when explaining your ideas? (a chart, process, flow-chart, etc.)?

    • If you had to distill what makes you different or special down to a phrase, what would that phrase be?

    • Do you have any rules, requirements, minimums, maximums or other limitations that you abide by or share?

    • What is the focus or goal of the model?

    • What information will the conceptual model represent?

    • Who’s the primary audience for the model?

    • How will the model be presented/shared?

    • Is the model conveying the necessary information?

    • Is any navigation or movement through the model clear?

    • Is the target audience likely to understand the language or imagery in the model?

    • Does the model make the concept simpler and easier to convey?

    • Does the model make the concept more memorable?

Prompts from the Masterclass:

📂 Resources

✅ Branded Model Examples

Rather than simply use as inspiration (though that too), consider how you might use the underlying structure or general visual impact of models like these in your own work.

Find more examples here:

💙 Creator Roundtables from this menu

Using your frustration to get clarity on ideas | 7.18.23

What comes before branding and modeling ideas to make it easier? | 7.27.23

 

💬 Recordings of 1:1 VIP meetings about models

 


* * *

Reminder: What are Menus?

We believe it’s more productive, transformational, and enjoyable to share ONE collective focus area at a time across our membership. Menus are our adorably on-brand little inventions to help us take all the various member benefits you'll find in the Kitchen and organize them around one theme, one area to push ourselves creatively.

  • Menus are not medium- or project-dependent. They on creative powers that are both personal and transferrable.

    1. Personal: It comes from you. It’s not something found through a quick google search or social media post.

    2. Transferrable: It helps you wherever you show up, not just in one piece, project, medium, or channel.

  • You’re NOT required to adopt our current theme, nor consume or attend all programming offered. The entire experience is customizable to you — including where you’d like to focus your efforts.

  • Every 7 weeks, we set a new theme for our members, distribute the new menu, and we all explore and master that theme, each in our own, ongoing work.

Menus help you explore and improve in a given area in three ways:

  1. Immerse yourself in ideas and content that match your aspirations, focused on that menu’s theme. Each menu kicks off with a video masterclass to rethink something powerful and receive useful tools. Each week, you can also expect new behind-the-scenes videos with Jay taking you inside his process, showcasing how he’s executing against our shared focus area.

  2. Create better work, more confidently and consistently. Each menu comes with a set of creative prompts and templates.

  3. Get personalized feedback. Each menu offers weekly chances to attend office hours 1:1 with Jay and Melanie or sit on small group roundtables to talk shop, swap notes, and feel inspired.

* * *