Branding & Modeling Ideas: We Explain the Creator Kitchen Model

The time has come. THE MODEL HAS ARRIVED.

Well, kinda. There’s so much we might change and lots of feedback yet to incorporate (or not incorporate, depending).

In this post, we wanted to share a look at how each of us speaks to the model as it stands today. Neither of us heard the other’s talk track before recording our own.

Below the videos, find these images embedded:

  1. The simplest “complete” version

  2. The more layered “complete” version

JAY’S explanation

👋 I always press my ideas through my mission: to help you make what matters to your career, company, and community. So I began the talk track accordingly. I can’t say this plane flies smoothly just yet, and I definitely felt like I crash landed (or maybe circled a bit, trying to find the landing strip), but such is the process!




Mel’s 5-minute explanation

👋 Mel here. I recorded the rehearsal of the model explanation and talk track via Loom not only to give myself a 5-minute maximum length, but also because I wouldn’t have to edit the video to combine parts; you get to see it all in one-take, no editing.

I acted as if this was a few minutes into a talk, for the most natural and true-to-life context, btw. So you’ll hear me start with “but,” but you didn’t miss anything.

Visuals: