Branding & Modeling Ideas: The Messy Steps En Route to the Creator Kitchen Model

We’ll reveal the full model in the next video! But for now, a chance to appreciate the mess that even we went through. I hope you feel seen — or commit to making more drafts and more of a mess.

Versions of the model:

The whiteboard:

The whiteboard with types of creators on it:

Rethinking the dimensions:

Existential crisis pyramid:

Back to the matrix (but a bit complicated):

Matrix simplified:

Getting complicated again, with types of creators and detailed axeses:

Closer to final:

Last draft before final: