Branding & Modeling Ideas: How models evolve (and why that's a good thing)
It’s Melanie again with this week’s Chef’s Table.
When all you see are polished “finished” models, it’s easy to feel like you’re doing something wrong when you’re in the messy middle of creating your own. Truthfully, most models are sort of living things, that evolve and get refined with testing and use.
So I dug through the archives of my emails, presentations and documents to find all the precursors for The Content Fuel Framework model that was in my 2020 book.
Spoiler alert: it did a lot of growing up between 2017 and 2020. And it’s still growing up. (No, literally. I saw an opportunity for improvement while recording this…)