🎓 Masterclass: Premise Development

Finding Your Big Idea to Develop, Distribute, Own, and Monetize

🎓 Masterclass: Developing I.P.

Crafting Stronger Thinking and Content to Become Known for Your Ideas

Please Note: This is beneficial whether or not you believe you’ve “got” your premise. It can even help you develop it.

Bonus Sessions

Roundtable: Maker Monsters + Your Premise

This roundtable took an unexpected but positive turn. We started with a general theme of how to grapple with our maker monsters (imposter syndrome, perfectionism, writer’s block, etc.), and it turned into a specific discussion with lots of Q&A about the connection between your maker monsters and your premise. Please enjoy!

Watch Jay and Mel Debut parts of their i.P.

Jay and Mel also co-developed a visual framework, the Idea Impact Matrix, representing their core premise for the Kitchen and beyond. In these bonus sessions, they each present their own unique spin on the same premise and IP.

Mel’s Bonus Class:

🎓 What’s the Big Idea? Creating Content That Makes an Impact

👨🏻‍🍳 Video Tutorials