Premise Development & Differentiation

 
 
 
 

🎓 Masterclass

 

Bonus Masterclass #1:

🎓Playing Favorites: How to Ensure Others Pick You + Stick With you

This presentation was the debut of the Idea Impact Matrix — a framework for crafting more valuable, more original content.

Presented by Jay

 

Bonus Masterclass #2:

🎓 Idea-Impact Matrix masterclass by Melanie Deziel



 

🎉 Final Group Call Celebrating Wins

At the end of the menu, we all get together to review what we learned, celebrate our wins, discuss our growth and generally just soak up all the delicious creator vibes of the community.

Recordings are usually added 24-48 hrs after sessions. (See calendar.)


👨🏻‍🍳 Chef’s Table videos

💙 Creator Roundtables

 
 
 
 
 

💡 prompts & Frameworks

 
 
 
 


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Reminder: What are Menus?

We believe it’s more productive, transformational, and enjoyable to share ONE collective focus area at a time across our membership. Menus are our adorably on-brand little inventions to help us take all the various member benefits you'll find in the Kitchen and organize them around one theme, one area to push ourselves creatively.

  • Menus are not medium- or project-dependent. They on creative powers that are both personal and transferrable.

    1. Personal: It comes from you. It’s not something found through a quick google search or social media post.

    2. Transferrable: It helps you wherever you show up, not just in one piece, project, medium, or channel.

  • You’re NOT required to adopt our current theme, nor consume or attend all programming offered. The entire experience is customizable to you — including where you’d like to focus your efforts.

  • Every 7-14 weeks, we set a new theme for our members, distribute the new menu, and we all explore and master that theme, each in our own, ongoing work.

Menus help you explore and improve in a given area in three ways:

  1. Immerse yourself in ideas and content that match your aspirations, focused on that menu’s theme. Each menu kicks off with a video masterclass to rethink something powerful and receive useful tools. Each week, you can also expect new behind-the-scenes videos with Jay taking you inside his process, showcasing how he’s executing against our shared focus area.

  2. Create better work, more confidently and consistently. Each menu comes with a set of creative prompts and templates.

  3. Get personalized feedback. Each menu offers weekly chances to attend office hours 1:1 with Jay and Melanie or sit on small group roundtables to talk shop, swap notes, and feel inspired.

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