Public Speaking: The Most Powerful Asset to Earn the Trust of Event Organizers

I’ve scanned dozens of member sites, client sites, and generally looked at entrepreneurs and others who aren’t “professional speakers” but advertise that they speak — and THIS is the biggest thing we really need to create and share more consistently, right from the beginning, in order to book more gigs (for free or a fee, doesn’t matter):

Note the use of video here:

Other good uses of video on speaker pages:

• Melanie uses the CTA “Watch in Action” to acknowledge exactly what event organizers want to do (several places on the page)

• Jay Baer has a video for each topic he speaks about

• Ann Handley offers several clips from different talks

• Our very own Kitchen member Tucker Bryant leads with a trailer combining samples (proof of his on-stage ability) and to-camera connection