Personal Storytelling: Side by Side Analysis of Generalized Expertise vs Wonderfully Personable Writing

A comparison of two approaches to writing about a similar topic (how to create more compelling writing, with a marketing bent to it).

One approach represents the problem we face too often in our work: publishing generalized expertise, aka commodity content.

The other approach represents a model to aspire to — each in our own personal ways.

See the generic post | See the personable post

If you missed it: find Ann Handley’s private chat with Creator Kitchen members here.