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Make Better Things

The Power of a Premise

How to make what matters (instead of just making more)

To differentiate, resonate, and grow

Join the Creator Kitchen

(Enroll this month and get a bonus 1:1 coaching call with Jay included)

Differentiate your message.

create better content.

grow audience your way.

The Creator Kitchen is a membership program offering education and coaching to help you turn your expertise into IP and your IP into a passionate audience and thriving business. We focus on concepts like premise development, storytelling, differentiation, and influence. Our members are consultants, freelancers, B2B communicators, and entrepreneurs who love to teach.

  • Learn from and access other top voices

  • Actively wrestle with your ideas 1:1 and 1:few

  • Compete on the power of your ideas (not the volume of your marketing)

Mastering your craft is a journey. Don’t go it alone.

Stop competing on volume and learn to compete on impact

Expertise is foundational—but found everywhere.

turn your perspective into I.P.

1.

We help you identify, develop, and unleash your perspective, so you can craft differentiated messaging, the big ideas driving your projects, and all the little details needed to create consistently original and effective content to grow.

2.

To help you master your craft and sustain momentum, we offer world-class education (masterclasses, templates, and prompts) from top experts and creators who both study this work and do it themselves, plus always-available support from our founders and fellow members (office hours, roundtables, and a member chat forum).


What to expect

We offer a blend of on-demand education, live community support and connection, and practical resources that help push you creatively, so you can evolve from smart expert or capable entertainer into a trusted voice and creative leader.

✅ Classes, guest sessions, and related prompts and templates help you acquire and apply skills.

✅ Optional weekly calls help you connect with peers and our founders, ask questions, and feel the joy.

✅ And our community forum + private podcast help you keep all this goodness in your back pocket.

 




In a survey, 100% of our Members told us:

”I’m a stronger creator as a result of this membership.”

Susan turns to the Kitchen to move from theory (which she believes in) to action (which grows her business).

 
 




After a year of learning and piloting with our initial members, we’re excited to welcome more chefs to the Kitchen!

 
 



 

sharpen your thinking 🧠

 

create more bravely 🧭

wrestle with ideas 📝

 

connect with peers 🤝

 

Our educational units are called menus.

Because Kitchen.

Get masterclasses, guest lectures, tutorial videos, and templates & prompts grouped by creative skill.

When you’re ready to execute, you’ll benefit from the feedback and support of our community and our founders.

 

Get Insights from our founders and World-Renowned Thought Leaders & Creators

They can charge $20-50k just for a single speech to other groups, but In the Kitchen, you can access their genius on-demand.

We teach skills which are transferable and personal. They go with you everywhere you show up, and you will execute them in your own way to create better things.

New masterclasses and guest lectures added each month! Attend live or access the backlog.

 
 

our shared enemy: Commodity Work

Where are you on the Idea Impact Matrix?

The impact of your work is directly proportional to its value and its originality.

Our members learn to craft work that is more insightful and more personal.

 
 
 
 
 
 
 
 
 
 

Founded by Jay Acunzo and Melanie Deziel

 
 
 

Two of the world’s most creative and accomplished business storytellers & content creators, with 40+ years combined experience as authors, keynote speakers, podcasters, and facilitators, including in-house creative and marketing roles at brands like these.

 
 

Fun fact about Jay and Mel

In 2016, Jay received the highest audience rating out of the 150 speakers at Content Marketing World, which earned him the coveted opening keynote to the entire audience of 4,000 marketers the next year. In 2019, Melanie did the exact same thing, earning the opening keynote by receiving the highest audience rating. They were the two youngest speakers in the 14-year history of the event to achieve this.

 
 
 
 
 

Join Us in the Kitchen

“The Most Valuable Resource I’ve Ever Had”

“I'm not exaggerating when I say this is the most valuable personal development resource I've ever had. For the first time in my career, people are reaching out to me because of my ideas, not work I've done on someone else's ideas.

—Meg Johnson, freelance creative director and producer

 
 

“One of the best investments I’ve Ever Made”

“Subscribing to the Kitchen is one of the best investments I’ve ever made both in improving my own creative thinking and also surrounding myself with peers elevating their own.”

—Brendan Hufford, marketing consultant and membership founder

 

Choose Your Plan

Standard Membership

$999 per year

Our core offering for creative “chefs”

🎓 Monthly masterclasses (plus backlog)

🎤 Monthly guest interviews and Q&As (plus backlog)

🎧 Access to our members-only podcast

⚙️ Library of recordings and templates

💙 Twice-monthly themed roundtables

🚪 Twice-monthly office hours

💬 Access to community chat forum

💌 Weekly roundup email to never miss a thing!

VIP Mastermind

Application Only

Highly vetted mastermind for those with traction

For established entrepreneurs and experts who turn their thinking into their IP and their IP into their business.

Meet regularly with your core group and our founders to work through meaningful challenges, plus enjoy VIP-only benefits, a VIP-only chat forum, and 100% of our Standard tier.

Your small group remains consistent for sustained context and personalized feedback. This is for emerging and established creators and experts who are well beyond the basics.

 

Alli was worried her ideas wouldn’t stand out. Then she joined the Kitchen.

 
 

 

Frequently asked questions

  • Nope! We designed this with one mantra: "On-demand, not demanding."

    Each week, we send a roundup email to ensure you don't miss a thing, and we offer things like a calendar of events, a back catalog (called the Pantry, obviously), and a private podcast so you can pick and choose the right live sessions or on-demand learning for you.

    This is meant to be the fuel to your existing existing fire. You're already stoking the flames of your creativity (this metaphor is really going places, huh?). You're already creating things for your business and platform. You can turn to the Kitchen when you want to improve those things -- or successfully launch something new.

  • Our members are content creators or aspire to be.

    They're all working professionals looking to continue their education and develop new projects or enhance existing work.

    Most of our members would identify as experts, thought leaders, and service providers of some kind. Teaching and inspiring is at the core of what we do for our audiences.

    Some of our members are in-house marketers and leaders, though they join the Kitchen for their personal brand or projects.

    100% of our members believe in creativity and wish to craft at least the majority of their content personally.

  • The short answer: YES.

    The medium answer: Y E S.

    The long answer. Please use our Contact page to ask about current group rates. Please include the number of memberships you need. Thanks!

  • They are both actively involved each week. The Kitchen is the heartbeat of their businesses and their schedules, and while 1:1 support is reserved for our VIP members, 1:few happens every week.

    Jay hosts biweekly roundtables and Mel hosts biweekly office hours.

    In addition, they're both in our community forum regularly, but you should not expect personal consulting or coaching from them within that forum. They offer that type of support separately. Contact them about 1:1 advisory work outside your Kitchen membership, please and thanks.

    Lastly, both Jay and Mel regularly lead both guest sessions and their own masterclasses and workshops

  • Members can cancel at any time. Here is our refund policy:

    • If you cancel an annual subscription within the first 3 months of your membership, you'll be refunded 50% of your membership fee. (Note: this has happened exactly 1 time, ever.)

    • If you cancel an annual subscription in month 4 or later, you'll be refunded the prorated amount remaining in your plan.

    To explain the first rule: Although we believe YOU wouldn't do this, this policy is in place to avoid bad actors who might join, scrape our site, and then leave quickly. That's why we only refund half of the annual membership for folks who cancel within the first 3 months. We also believe the full extent of any membership, ours or otherwise, is hard to experience in a short time frame. But mostly, this is about penalizing potential site-scraping fools. Thanks for understanding.

  • Infinity puns. You should expect infinity puns. Then prepare for more.