What to Know about This week’s migration

You do NOT need to take any action to remain a member

The lone action you should take if you plan to remain a member this fall is to sync our brand-new member calendar with your own.

SUMMARY OF CHANGES:

  1. We’re migrating all members to a new version of our Creator Kitchen subscription offering.

  2. Your renewal date is NOT changing. It’s the same as it was before, based on your last purchase/enrollment date. What’s changing is the plan you’re subscribed to, between now and your renewal date.

  3. Our new plan is cheaper, meaning some members are owed a prorated refund. Please note it may take 5-10 business days for the refund to arrive to your account.

  4. You will receive a non-automated email from Jay or Mel to confirm your account has been successfully migrated.

  5. Again, the lone action you should take to see our programming in September and beyond is to add our new calendar to your own.

What’s happening?

This week, we are transitioning every account in the Kitchen, one by one, to our new membership offering. You do NOT need to do a thing to remain a member, and you will be notified by us once the transition is made for you specifically.

However, please read this page carefully. Note that 100% of our members regardless of current tier are going to experience changes to their membership. As with any pricing-and-product migration, there is no perfect way to do this which avoids all bumps in the road, but on the other side is a much smoother ride. Thanks for bearing with us.

Please contact us via email with any questions or concerns, and thank you for being a part of the Creator Kitchen!

Regarding Prorated refunds:

These may take 5-10 business days to arrive.

As an existing member, you may have time remaining in your current subscription period. (Exception: those who were already scheduled to renew in the next month, or any member who used a discount code to pay a price equal to our new tier.)

Your refund is based on the months remaining on your plan. Here’s an example, using imaginary numbers for simplicity: if you had paid $1200 to join us for 12 months as a Standard member, that’s like paying $100 per month. But our new Standard membership is cheaper at $999 for 12 months, which is like paying $83.25 per month.

So if you have 1 month left in your current subscription, you can expect to see a refund of $100 minus $83.25, or $16.75.

What about current VIP Members?

Thus far, our VIP plan has comprised of our original Standard plan plus quarterly 1:1s with Jay. This plan is sunsetting, and all VIPs currently will be migrated to a Standard plan to ensure they remain members. Then, you will have the option to upgrade into our new CK VIP Mastermind, found here.

This migration means that unfortunately you will not be able to schedule additional 1:1s with Jay, but you will also be refunded to ensure you aren’t paying for future coaching that doesn’t happen.

Note that our new CK VIP Mastermind is a very different offering and price range, but we built this based on feedback from some existing VIP members who wanted that true mastermind feel. More details about this offering below.

Below: (1) New tiers at a glance + (2) what’s happening this week

(1) New Tiers at-a-glance

Here is what’s happening: Standard is remarkably similar, if lower-priced, while VIP is becoming a true mastermind.

Standard: $999/year*

*Some Standard members are part of a legacy plan we offered briefly which billed quarterly. You will be required to update to this annual plan at your next renewal period. You may have also used a discount code to enroll this past period, whether quarterly or annually. These codes will expire after your current subscription period ends, except for our Founding Member lifetime discount.

Our new Standard membership is focused on: skill acquisition, improving techniques, and creating in community for greater clarity and momentum. This plan looks similar to our previous Standard plan, and we are going to be turning our roundtables and our use of the Slack community into things that really emphasize getting stuff done + solving tough problems together (e.g. rather than “what’s hard?” a roundtable might ask, “How do we find great stories to tell?” — and rather than “what did you create this week?” our Slack might provide a small creative prompt based on a previous class or session, helping you apply what you learned quickly and/or see how others do so).

Everything will continue to be moderated by Jay and Mel.

🎓 Monthly masterclasses (plus backlog)

🎤 Monthly guest interviews and Q&As (plus backlog)

🎧 Access to our members-only podcast

⚙️ Library of recordings and templates (the pantry)

💙 Twice-monthly roundtables

🚪 Twice-monthly office hours

💬 Access to community chat forum in Slack

💌 Weekly roundup email to never miss a thing

Don't miss this fall:

  • Jay’s new masterclass on creating more influential content, more consistently, and the categories of content to inform your ideas, which represent the categories you need to cover to develop powerful, ownable IP

  • Guest chef Jay Clouse dropping by for a members-only session on content strategy and non-grimy audience growth

  • A new feature, creative challenges, which are rotating prompts to help you make small changes to your work that can have a big impact, as you more easily implement the lessons from the Kitchen in your regularly-planned content

***

VIP Mastermind: $10,000/year*

*Existing VIPs will be auto-enrolled into our new Standard membership above to ensure you remain a member, as we’re sunsetting the old VIP tier entirely. This means you’ll unfortunately lose access to future 1:1s with Jay, but you will also receive your prorated refund to ensure you aren’t paying for future coaching calls that never happen.

Our new VIP membership is an application-only mastermind capable of better-serving emerging and established experts and voices. Learn more and see who is already enrolled here. This tier of membership is focused on putting together a select number of individuals into core groups of 6-8 who meet monthly to discuss their projects and businesses. These members have meaningful revenue and audience traction already and are in the business of turning their thinking into their IP and their IP into their business. Here’s how our new VIP tier works:

 📅 Recurring monthly mastermind call with your small group, facilitated by us

👋 VIP-only chat to access the group async

⚡ Direct access to Jay and Mel

🔐 VIP-only benefits informed by early VIPs (we’re talking about in-person summits, a preferred vendor list, collaboration and cross-promotion opportunities, and more)

💛 And all VIPs also have access to 100% of our Standard membership

(2) Migration Happening this week

You do NOT need to take any action to remain a member.

  1. Melanie and Jay will be personally migrating your account behind the scenes. You will be enrolled in our new Standard plan and the prorated refund will apply.

  2. If you plan to enroll in our new VIP mastermind, please apply ASAP.

  3. If you were using any discount codes to subscribe, we will honor that code for the remainder of your current subscription interval.

If there are any issues in payments and enrollment, we will correct that as quickly as we can. To avoid them, we’re going to spend our time next week carefully updating each member account, but please contact us immediately if you notice anything seems off.

Thank you for being a member of this beautiful little corner of the internet we’re creating!

 Please don’t hesitate to contact us via email or through the Contact page.