In this menu, members enjoy an interview with guest chef Joe Pulizzi, Founder of Tilt Publishing and the Content Marketing Institute, talking about the role books can play in a creator’s platform.

You will learn:

• Breakdown of traditional, hybrid and self-publishing.

• Why Amazon isn’t the book discovery platform people expect

• Benefits of owning your reader audience with direct sales

• When to write alone and when to include a coauthor (or several)

• Tips for book writing, launching and marketing

📝 “How to Publish a Book on Amazon (and Sell Over 100,000 Copies the SMART Way)“ by Michael Bungay Stanier (Read it)

🧵 Melanie’s Twitter thread on the guerrilla marketing tactics she used to marketing The Content Fuel Framework when COVID derailed the Feb 2024 launch (See it)

🧡 Tilt Publishing services for creators, from guest chef Joe Pulizzi (Learn more)

COMPREHENSIVE STUDY OF BUSINESS BOOK ROI

The following description comes from the study’s introduction:

“Between April and August 2024, four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage (TLL), working with author and former Forrester SVP Josh Bernoff, conducted a survey of business and other nonfiction authors. The survey sought to analyze factors most likely to generate a positive return on investment (ROI) for authors pursuing book projects. Bernoff, TLL COO Bill Sherman, and TLL Organizational Psychologist and Psychometrician Dr. AJ Marsden collaborated to design the survey instrument. The survey design was based on an earlier pilot survey that Bernoff conducted for the book Build a Better Business Book.” (Pasted from the Study’s intro)

The following description comes from the study’s introduction:

“Between April and August 2024, four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage (TLL), working with author and former Forrester SVP Josh Bernoff, conducted a survey of business and other nonfiction authors. The survey sought to analyze factors most likely to generate a positive return on investment (ROI) for authors pursuing book projects. Bernoff, TLL COO Bill Sherman, and TLL Organizational Psychologist and Psychometrician Dr. AJ Marsden collaborated to design the survey instrument. The survey design was based on an earlier pilot survey that Bernoff conducted for the book Build a Better Business Book.” (Pasted from the Study’s intro)