Non-Grimy Growth: How Smart Experts Become Trusted Thought Leaders
A course for people with something meaningful to say to find the right way to say it, create more memorable content, and grow results in ways that feel good for business AND the soul.
This course offers a blend of emailed materials and live office hours with Jay and Mel.
—Course Enrollment Is now Closed and Will Open Again Soon—
We’re Jay Acunzo and Melanie Deziel, two veteran speakers, authors, storytellers, and consultants who have a “radical” idea we’d like to share:
Growing Your audience does not require obnoxious tricks & internet stunts
The problem is, sharing generalized expertise isn’t effective anymore, so now all those grimy tactics start looking attractive. “Maybe that’s just what works,” you think, stomach doing backflips.
(Don’t go towards that light! It’s a dumpster fire full of reputations!)
We created Non-Grimy Growth to show you an approach that’s worked for us and our Creator Kitchen members (aka chefs, because we all thrive by using our vision and taste, not churning out commodity dishes).
This course seeks to show you a better way than you can find on the social feeds reveal + equip you with the foundational things you need to apply in your work each week. We want you to enjoy the same benefits experienced by popular authors, public speakers, show hosts, and other thought leaders who pair substance AND style, expertise AND storytelling, to inspire action in others.
This course will help you take immediate steps forward to differentiate and resonate easier, in ways that last.
Course enrollment is now closed
But we’ll announce the next one soon!
What to Expect
MODULE ONE
Premise Development & Differentiation with Jay
You’ll learn:
how to develop your perspective into an overall premise — the big idea driving your platform, like a coherent circle around everything you do
how your premise more easily leads to effective stories and content
the categories of content you can develop to turn your ideas into a thriving expertise-led business (because you can’t own your audience, but you can own an idea in their minds)
how to package and pitch your ideas and overall message to resonate
Materials released week 1
Via email 💌
Jay’s masterclass
Homework via customizable worksheet with prompts
Library of example premises
Jay’s video tutorial, modeling your homework with a real example
Live office hours with Jay: Friday, Aug. 23, 12-1 ET 👋
Submit questions ahead of time, or drop in to observe or chat
The office hours will be recorded and shared
* * *
MODULE TWO
Branding & Modeling Your Ideas into Frameworks with Mel
You’ll learn:
the component pieces of developing memorable, useful frameworks
how to scale your business and message through a proprietary framework at the core of your platform
how to map what you’re trying to say or teach to the right kind of framework
a repeatable system to identify additional framework opportunities and develop additional models, as you grow your IP and your results
Materials released week 2
Via email 💌
Mel’s masterclass
Homework via customizable worksheet with prompts
Library of example frameworks
Mel’s video tutorial, modeling your homework with a real example
Live office hours with Mel: Thursday, Aug. 29, 12-1 ET 👋
Submit questions ahead of time, or drop in to observe or chat
The office hours will be recorded and shared
Course materials will remain on the site for 60 days.
Still curious?
Watch this bonus lesson
Jay and Melanie discuss the two most important frameworks to their businesses: the Idea Impact Matrix (for crafting higher-impact content) and the IRON model (for crafting visual frameworks and teaching models).
Plus, you’ll hear from your course instructors about how they executed the same work you’ll be learning to do in Non-Grimy Growth.
This course is presented by the Creator Kitchen, our membership providing education and community for thought leaders, professional creators, and public experts. Acquire transformative creative skills and wrestle with important ideas.