We’re Jay Acunzo and Melanie Deziel, two veteran speakers, authors, storytellers, and consultants who have a “radical” idea we’d like to share:

Growing Your audience does not require obnoxious tricks & internet stunts

The problem is, sharing generalized expertise isn’t effective anymore, so now all those grimy tactics start looking attractive. “Maybe that’s just what works,” you think, stomach doing backflips.

(Don’t go towards that light! It’s a dumpster fire full of reputations!)

We created Non-Grimy Growth to show you an approach that’s worked for us and our Creator Kitchen members (aka chefs, because we all thrive by using our vision and taste, not churning out commodity dishes).

This course seeks to show you a better way than you can find on the social feeds reveal + equip you with the foundational things you need to apply in your work each week. We want you to enjoy the same benefits experienced by popular authors, public speakers, show hosts, and other thought leaders who pair substance AND style, expertise AND storytelling, to inspire action in others.

This course will help you take immediate steps forward to differentiate and resonate easier, in ways that last.

Course enrollment is now closed

But we’ll announce the next one soon!

What to Expect

MODULE ONE

Premise Development & Differentiation with Jay

You’ll learn:

1. how to develop your perspective into an overall premise — the big idea driving your platform, like a coherent circle around everything you do

2. how your premise more easily leads to effective stories and content

3. the categories of content you can develop to turn your ideas into a thriving expertise-led business (because you can’t own your audience, but you can own an idea in their minds)

4. how to package and pitch your ideas and overall message to resonate

Materials released week 1

Via email 💌

• Jay’s masterclass

• Homework via customizable worksheet with prompts

• Library of example premises

• Jay’s video tutorial, modeling your homework with a real example

Live office hours with Jay: Friday, Aug. 23, 12-1 ET 👋

• Submit questions ahead of time, or drop in to observe or chat

• The office hours will be recorded and shared

* * *

MODULE TWO

Branding & Modeling Your Ideas into Frameworks with Mel

You’ll learn:

1. the component pieces of developing memorable, useful frameworks

2. how to scale your business and message through a proprietary framework at the core of your platform

3. how to map what you’re trying to say or teach to the right kind of framework

4. a repeatable system to identify additional framework opportunities and develop additional models, as you grow your IP and your results

Materials released week 2

Via email 💌

• Mel’s masterclass

• Homework via customizable worksheet with prompts

• Library of example frameworks

• Mel’s video tutorial, modeling your homework with a real example

Live office hours with Mel: Thursday, Aug. 29, 12-1 ET 👋

• Submit questions ahead of time, or drop in to observe or chat

• The office hours will be recorded and shared

Course materials will remain on the site for 60 days.

Still curious?

Watch this bonus lesson

Jay and Melanie discuss the two most important frameworks to their businesses: the Idea Impact Matrix (for crafting higher-impact content) and the IRON model (for crafting visual frameworks and teaching models).

Plus, you’ll hear from your course instructors about how they executed the same work you’ll be learning to do in Non-Grimy Growth.

This course is presented by the Creator Kitchen, our membership providing education and community for thought leaders, professional creators, and public experts. Acquire transformative creative skills and wrestle with important ideas.

Learn more about membership.