Welcome, Chef!

Non-Grimy Growth

How Smart Experts Become Trusted Thought Leaders

Course materials will start populating on this page August 19.

Look out for our emails to guide you step by step through it all.

 
 

Here’s What to expect

MODULE ONE

Premise Development & Differentiation with Jay

You’ll learn:

  1. how to develop your perspective into an overall premise — the big idea driving your platform, like a coherent circle around everything you do

  2. how your premise more easily leads to effective stories and content

  3. the categories of content you can develop to turn your ideas into a thriving expertise-led business (because you can’t own your audience, but you can own an idea in their minds)

  4. how to package and pitch your ideas and overall message to resonate

MATERIALS RELEASED WEEK OF AUG. 19

Via email 💌

  • Jay’s masterclass

  • Homework via customizable worksheet with prompts

  • Library of example premises

  • Jay’s video tutorial, modeling your homework with a real example

Live office hours with Jay: Friday, Aug. 23, 12-1 ET 👋

  • Submit questions ahead of time, or drop in to observe or chat

  • The office hours will be recorded and shared


* * *

MODULE TWO

Branding & Modeling Your Ideas into Frameworks with Mel

You’ll learn:

  1. the component pieces of developing memorable, useful frameworks

  2. how to scale your business and message through a proprietary framework at the core of your platform

  3. how to map what you’re trying to say or teach to the right kind of framework

  4. a repeatable system to identify additional framework opportunities and develop additional models, as you grow your IP and your results

MATERIALS RELEASED WEEK OF AUG. 26

Via email 💌

  • Mel’s masterclass

  • Homework via customizable worksheet with prompts

  • Library of example frameworks

  • Mel’s video tutorial, modeling your homework with a real example

Live office hours with Mel: Thursday, Aug. 29, 12-1 ET 👋

  • Submit questions ahead of time, or drop in to observe or chat

  • The office hours will be recorded and shared