Welcome, Chef!
Non-Grimy Growth
How Smart Experts Become Trusted Thought Leaders
Course materials will start populating on this page August 19.
Look out for our emails to guide you step by step through it all.
Here’s What to expect
MODULE ONE
Premise Development & Differentiation with Jay
You’ll learn:
how to develop your perspective into an overall premise — the big idea driving your platform, like a coherent circle around everything you do
how your premise more easily leads to effective stories and content
the categories of content you can develop to turn your ideas into a thriving expertise-led business (because you can’t own your audience, but you can own an idea in their minds)
how to package and pitch your ideas and overall message to resonate
MATERIALS RELEASED WEEK OF AUG. 19
Via email 💌
Jay’s masterclass
Homework via customizable worksheet with prompts
Library of example premises
Jay’s video tutorial, modeling your homework with a real example
Live office hours with Jay: Friday, Aug. 23, 12-1 ET 👋
Submit questions ahead of time, or drop in to observe or chat
The office hours will be recorded and shared
* * *
MODULE TWO
Branding & Modeling Your Ideas into Frameworks with Mel
You’ll learn:
the component pieces of developing memorable, useful frameworks
how to scale your business and message through a proprietary framework at the core of your platform
how to map what you’re trying to say or teach to the right kind of framework
a repeatable system to identify additional framework opportunities and develop additional models, as you grow your IP and your results
MATERIALS RELEASED WEEK OF AUG. 26
Via email 💌
Mel’s masterclass
Homework via customizable worksheet with prompts
Library of example frameworks
Mel’s video tutorial, modeling your homework with a real example
Live office hours with Mel: Thursday, Aug. 29, 12-1 ET 👋
Submit questions ahead of time, or drop in to observe or chat
The office hours will be recorded and shared